Sensis Social Media Report June 2016

The social media landscape in Australia continues to evolve rapidly for both consumers and businesses.

Australians and social media

When you consider that nearly three quarters of Australians are now on social media, it’s clear this is more than just a passing fad.

Consumer survey

The smartphone continues to grow as the most likely device people use to access social media (72%). When on a smartphone, people prefer to access social media through an app as opposed to a website. The proportion who log-in on their smartphones is only marginally higher than recorded previously but there are now more people who own smartphones. In the 18-29 and 30-39 age groups smartphones are used for social media interaction by over 90% of people.

Business survey

It’s important businesses consider how consumers are accessing social media when considering their approach. For the first time ever, smartphones are the most popular device owned by consumers, having eclipsed laptops. When creating content, businesses must take into consideration where, when and how their audience is going to absorb that information and have a “mobile first” mentality.

The social networks we use the most.